TRAINING
CONTACT
Lotte has lots of experience in training commercial teams and professionals across various industries. The sessions are carefully created based on your challenges, goals, and market. Lotte is a breath of fresh air, bringing new energy and expertise into the team.
Sessions are provided in both English and Dutch
Lotte comes to a location of your choice
One hour, two hours, a half-day or maybe a full-day session? No problem.
Lotte provides training on all topics and phases related to B2B sales. Based on an introduction meeting, Lotte often proposes a customized training agenda. It's important that the training addresses your current situation.
Common training sessions and topics:
Acquisition Training
Consultative selling / SPIN selling
From Lead to Deal
Leading successful sales meetings
It's possible to facilitate a combination of several of the above topics in one training session, based on your needs. Lotte is happy to brainstorm and always provides a concrete proposal.
Talking about pricing and negotiation
Sales mindset and (limiting/helpful) beliefs
Relationship management and building on existing relationships (upselling & cross-selling)
CONTACT
Lotte provides training on all topics and phases related to B2B sales. Based on an introduction meeting, Lotte often proposes a customized training agenda. It's important that the training addresses your current situation.
Common training sessions and topics:
Acquisition Training
Consultative selling / SPIN selling
From Lead to Deal
Leading successful sales meetings
It's possible to facilitate a combination of several of the above topics in one training session, based on your needs. Lotte is happy to brainstorm and always provides a concrete proposal.
Talking about pricing and negotiation
Sales mindset and (limiting/helpful) beliefs
Relationship management and building on existing relationships (upselling & cross-selling)
CONTACT
This training is ideal for professionals selling more complex and high-value services. This requires a different approach than ‘simply pitching’. To make a sale, multiple intensive contact moments are often necessary. The sales cycles are longer, and the professional is both the advisor/consultant and salesperson. Asking the right questions to further explore and develop the prospect's needs plays a crucial role.
Lotte provides training on all topics and phases related to B2B sales. Based on an introduction meeting, Lotte often proposes a customized training agenda. It's important that the training addresses your current situation.
Common training sessions and topics:
Acquisition Training
Consultative selling / SPIN selling
From Lead to Deal
Leading successful sales meetings
It's possible to facilitate a combination of several of the above topics in one training session, based on your needs. Lotte is happy to brainstorm and always provides a concrete proposal.
Talking about pricing and negotiation
Sales mindset and (limiting/helpful) beliefs
Relationship management and building on existing relationships (upselling & cross-selling)
CONTACT
We review the current acquisition approach (both inbound and outbound) and elevate it to a higher level. The team is trained on each acquisition channel and activity.
Lotte provides training on all topics and phases related to B2B sales. Based on an introduction meeting, Lotte often proposes a customized training agenda. It's important that the training addresses your current situation.
Common training sessions and topics:
Acquisition Training
Consultative selling / SPIN selling
From Lead to Deal
Leading successful sales meetings
It's possible to facilitate a combination of several of the above topics in one training session, based on your needs. Lotte is happy to brainstorm and always provides a concrete proposal.
Talking about pricing and negotiation
Sales mindset and (limiting/helpful) beliefs
Relationship management and building on existing relationships (upselling & cross-selling)
CONTACT
Together, we walk through the entire sales process in chronological order. Within each phase, we strive for improvement on both knowledge and skills.
When your target audience is looking for a solution you can provide, they need to think about you first! Win a preferred position among your (potential) clients and make sure that you have already sold yourself before entering a sales conversation. We do business with people who stand out from the crowd. Professionals who consistently show and prove that they know what they're talking about. It's not surprising that leads resulting from personal branding activities convert up to 7 times more! Lotte will tell you how to attract more clients and opportunities through a powerful personal brand. Get yourself out there through the right channels and become top of mind.
The following topics are part of the session:
During the introduction meeting, Lotte always informs about the audience. She customizes the session to the group's needs. Should the focus be on online profiling (LinkedIn), for example, or not? And does the audience need tips on free publicity, or not? Together, we ensure it perfectly aligns with the professionals in the room!
Why a personal brand is essential in business
The building blocks of a strong personal brand (e.g. what you want to be known for, the industry you would like to claim, what makes you different from others, your personal brand story and core values
Which channels you can use to connect with your target audience and increase reach (e.g. social selling/online profiling, offline networking, and free publicity)
How to become top of mind
How personal branding strengthens your current marketing and sales strategy
Whatever your current sales approach is, social selling is an indispensable part of the strategy. Social selling is using your social media channels for sales purposes, but it's not about direct promotion. It's an inbound strategy, aimed at attracting potential clients. If done correctly, they will come to you when they have interest, a need, or a problem. It works well with other acquisition activities, even if you still use more traditional sales methods like cold calling or emailing.
Social selling and its place within the current sales and marketing strategy
The power of personal branding and profiling yourself as a professional
The importance of LinkedIn for yourself and for the organization
Strategic content creation based on the Thought Leadership principle
Expanding and nurturing your online network
The LinkedIn Algorithm and creating more reach
LinkedIn profile optimization: upgrade your online business card!
An extra focus on sales, or rather on employer ambassadorship? No problem.
The following topics are part of the session:
Contact
From 'Know-Like-Trust' to concrete leads and requests